What We Did
ZIPS Dry Cleaners prides itself on disrupting the stale dry cleaning industry. With that bold, in-your-face attitude in mind, we built a site that focuses on the numbers but still speaks to the savvy investor looking to shake things up. We first built their consumer site, packed full of facts, figures and fun language to engage the customer. Then we transferred that edgy style to their franchise site, building on their willingness to invest in marketing material, photoshoots and franchisee testimonials to land their brand points with style.