Franchise marketing collateral

Exterior Restaurant shot of Wendy's in day time with their new branding and model.

What We Did

One of the world’s largest and most recognizable QSR brands, Wendy’s began a brand overhaul in 2016 that renewed interest in the company around the globe. The problem? Their franchise marketing materials had yet to receive the same contemporary treatment as their consumer-facing collateral. So, they called on us to deliver a handful of materials to jumpstart their development efforts.

The Results

Working with the franchise development teams at Wendy’s International and Wendy’s Restaurants of Canada, we created American and Canadian versions of print and digital marketing materials to help the brand bring in a host of new leads. With a modern, responsive landing page, a refreshed franchise sales slide deck, a beautiful brochure and a concise new one-sheet, new candidates will see a prominent and consistent brand image throughout the sales process.


Wheat Creative's brochure design and one-sheeter design that have primarily Wendy's branding colors, imagery showcasing numbers and facts owning a Wendy's franchise.