Pivotal Growth Partners

Brand identity & website

Business man walking through corridor hallway, the image is deisgned with a slate/purple hue tone overlay.

What We Did

A dynamic new company formed by the team behind Marco’s Pizza’s unprecedented 10-year growth spurt, Pivotal Growth Partners is on a mission to revolutionize the franchise industry with its innovative investment and development model. They came to us because, in order to get the business off the ground, they’d need a sleek and striking brand identity ­– and a suite of materials to educate new clients on their franchise growth services.

The Results

PGP’s team of franchise development heavy-hitters loved the brand and collateral we created for them. Cool gray tones complement the minimal, yet impactful mountain range depicted in the new logo, creating an atmosphere of stability that reflects their mission to grow emerging brands quickly – and sustainably. Copy and design work in perfect harmony throughout the brochure, one sheet and website to make their complex business model accessible and comprehensible to the brands, investors, and developers that comprise their audience.


Pivotal Growth Partners branding mocked up from website home page, letterhead, branding colors, usb design and business cards.