Neighborly® Brands

Franchise sales collateral

Neighborly Logo

The Brand

Renowned in the franchise world, Neighborly is the world’s largest and fastest-growing group of premier home service companies. So far, the franchising giant has amassed 25 brands (15 of them franchises) under their well-kept roof, and shows no signs of slowing.

AireServ Heading & Air Conditioning Logo Dryer Vent Wizard Logo Five Star Painting Logo Glass Doctor Logo The Grounds Guys Logo House Master Logo Molly Maid Logo Mosquito Joe Logo Mr. Appliance Speedy Expert Service Logo Mr. Electric Logo Mr. Handyman Home Imrpovement Logo Mr. Rooter Plumbing Logo Rainbow International Restoration Logo Real Property Management Logo Window Genie Logo
Neighborly Rainbow International branded truck and employee

The Challenge

When we joined forces with Neighborly to take on the task of updating and creating brand-new franchise marketing and sales collateral, they were in the midst of a sea change. While rebranding and repositioning their own company, they were overseeing the marketing and franchise development of a couple dozen of the home service industry’s biggest brands. That’s why they came to us.

The Strategy

With an ambitious timeline and a ton of material to create, our team divided and conquered as we deep-dove into each of the 15 brands we’d be creating collateral for. On paper, the plan for each company was relatively simple.

Neighborly Window Genie employees cleaning windows
Neighborly Brand Stories

1.

Create a brand story – a franchise development manifesto to use as our North Star while building sales pieces.

2.

Fall in lockstep with the brand standards to create materials that feel as familiar as they do fresh.

Molly Maid eBrochure

Neighborly Molly Maid eBrochure
Neighborly Mr. Appliance Post Lead Emails

Mr. Appliance Post Lead Emails

3.

Unify every step in the sales funnel with a clear message in mind: owning this franchise will change your life.

Mr. Handyman Presentation

Neighborly Mr. Handyman Presentation
Neighborly Broker Sheets

Neighborly Brands Franchise Broker Sheets

The Results

One year and nearly two hundred individual sales pieces later, each brand in the Neighborhood has a fresh suite of custom-built content designed to show off the best of their franchise opportunity to incoming leads. Through the brand stories, beautiful franchise brochures, PowerPoint presentations, lead nurturing email campaigns, franchise flyers and franchise broker sheets, Neighborly’s brands show aspiring franchisees in their industry they’re the definitive top-dog.