My Salon Suite

Consumer website and rebranding

My Salon Suite Logo

The Brand

MY SALON Suite is a suave, sassy, suite-style beauty business that offers individual suites to beauty professionals like hairdressers, nail stylists and anyone else who needs a personal place to run their business. With added amenities and security upgrades, MY SALON Suite gives beauty pros the benefits of a big salon with the privacy of a personal boutique.

My Salon Suite face treatment My Salon Suite hair appointment My Salon Suite tattoo appointment
My Salon Suite color palette

The Challenge

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MY SALON Suite was at a crossroads in their branding. They knew they wanted something updated and fresh to compete with the other big names in the industry, but like hairstyles and beauty options these days, the possibilities were endless. We needed to come up with completely new colors, design elements and fonts, and infuse them all with an attitude befitting this bold beauty brand. Those diverse branding components needed to look flawless together and balance the focus between pros looking to rent space and customers eager to find their dream stylist.

The Strategy

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Since MY SALON Suite is all about FLAIR, we wanted to capture every essence of what “fabulous” can mean for this fun-loving brand. We started by generating a variety of branding options. Some were sophisticated and stylish while others were modern and minimalist. We then selected the strongest components and created custom graphical elements that make the site stand out and get noticed. In the end, we found the perfect mix of evocative colors and charming voice that let MY SALON Suite’s new website shout “Wow!” from every angle.

My Salon Suite typefaces

The New Website

My Salon Suite website
My Salon Suite website My Salon Suite website
Visit Website

The Results

The new MY SALON Suite website looks sleek from the start and gives users fast access to the info they need, whether they’re looking to rent a suite or find a stylist. The multiple funnels are easy to access on both desktop and mobile and all location and professional data are tied directly to the company’s Salesforce account making daily automatic updates a breeze. Since rebranding, the site’s overall traffic has seen exceptional, ongoing growth.

Increase

pages/session by over 20%

Increase

average inquiries per day 50%

Increase

visitors to the site by over 100%

Decrease

bounce rate by over7%