Franchise recruitment brand and website refresh

LINK Staffing Wheat Creative

What We Did

When your staff has an open spot in need of filling, LINK fills it – and enables its franchisees to focus on recruitment in their industry of choice. LINK’s recently rebranded consumer site is beautifully modern, and before we came along, its old franchising website just couldn’t hack it in comparison. We overhauled imagery, copy and design to match the brand’s colorful, contemporary style and improve the experience for prospective franchisees browsing the pages.

The Results

The streamlined, professional franchise website suits LINK’s character, and demonstrates unity across the brand. The content better captures the organization’s approachable personality which creates a better connection with prospective franchisees. Complementary to the content, the new navigation structure moves prospects logically through the site, both to educate them and lead them to conversion. The design is now in tune with the latest and greatest in franchise marketing tech, including a much-needed responsive (mobile-friendly) component. And, best of all, they love it.