Ko Martial Arts

Startup franchise sales collateral

KO Martial Arts Logo

The Brand

Ko Martial Arts (KOMA) brings modern touches to martial arts education by focusing on individual attention and uplifting attitudes for children and adults. Its founder, Bronson Ko, studied Taekwondo under his father, a first-generation Grand Master from Korea, before taking over the business and turning it into a fast growing, student-focused martial arts franchise.

Bronson Ko and students

Challenge

Ko Martial Arts has a strong presence in their local market but are still new to franchising. They needed to create a splash online and to develop the professional materials to show potential franchisees that they know franchising as well as they know Taekwondo. While growing their student roster has never been a challenge, growing their franchise required a few different moves.

Martial Arts Icon Martial Arts Icon Martial Arts Icon Martial Arts Icon Martial Arts Icon

Strategy

Our first priority was creating an enticing franchise website that highlights the outstanding opportunity while making good use of KOMA’s extensive photo library. KOMA is a bright, optimistic brand so we conveyed that spirit through upbeat action shots and a sleek, modern design.

The second step was creating a thoroughly detailed franchise brochure to give potential franchisees an in-depth look at the business model and unique attitude that Ko Martial Arts brings to the industry. While their competitors often default to more aggressive advertising, KOMA is differentiated by clean, uplifting professionalism.

We brought out that voice in their sales collateral by paying strong attention to their ideal franchisee, speaking directly to the desire to work with and enrich the lives of children. With that definitive audience in mind, KOMA’s franchise website and brochure are more than just informative—they’re inspiring.

KO Martial Arts Franchise Website displayed on a Macbook

Website

Ko Martial Arts has a strong presence in their local market but are still new to franchising. They needed to create a splash online and to develop the professional materials to show potential franchisees that they know franchising as well as they know Taekwondo. While growing their student roster has never been a challenge, growing their franchise required a few different moves.

KO Martial Arts Franchise Website homepage Visit WebsiteArrow

E-Brochure

Ko Martial Arts has a strong presence in their local market but are still new to franchising. They needed to create a splash online and to develop the professional materials to show potential franchisees that they know franchising as well as they know Taekwondo. While growing their student roster has never been a challenge, growing their franchise required a few different moves.

KO Martial Arts Franchise E-Brochure

Results

Growing a company like KOMA has meant a one-two punch of web traffic and quality leads. Thanks to Wheat, they’ve seen an increase in both organic traffic and franchise inquiries since launching their new website, as well as a recognizable boost to traffic with each new blog and social media post.

10x

increase in pageviews for franchise web pages

8%

conversion rate from new website visitors