What We Did
C2 Advisory Group is a premier investment bank and advisory firm that targets multi-unit franchisees in the restaurant and retail industries. They maximize the value of complex transactions like mergers and acquisitions, refranchising and succession planning. While C2 is great at safeguarding financials, they have trouble explaining exactly what they do. And since most of their business is referral based, they aimed to introduce their full suite of financial services at the 2018 Multi-Unit Franchising Conference. C2 turned to Wheat Creative to develop a two-minute video that translates their business into layman terms with the goal of generating new leads.