Biscuit Belly

Franchise website & lead generation

Biscuit Belly Logo

The Brand

Biscuit Belly is the Louisville born and baked franchise taking the breakfast segment by the batter. The new franchise is making chef-driven culinary creations available in a fast-casual meets dine-in format that doesn’t sacrifice quality for speed. Each location is outfitted in bold, mood-boosting colors, serving as the perfect backdrop for an Instagrammable foodie experience. Biscuit Belly already had a craveable product, an in-demand concept and impactful branding, but they needed help letting multi-unit franchise owners know they’re ready for expansion.

The Challenge

New to the franchising scene, Biscuit Belly was ready to make a huge splash in the marketplace. Boasting a proven concept backed by a superstar team, Biscuit Belly knows what it takes to build the hottest brunch spot in town. Now, they needed to attract qualified restaurateurs with the experience and vision to take Biscuit Belly nationwide. That’s where Wheat comes in.

The Strategy

Since Biscuit Belly is the fresh fast-casual franchise on the block, we first needed to develop a foundation upon which to build a multi-faceted lead generation strategy. A single-page website featuring top-level information experienced franchisees want to know serves as the opportunity’s digital home base. Targeted search engine and social advertising lead to a specific landing page where candidates can enter the sales funnel. We’ve generated some serious buzz, and after spending countless hours scrolling through their food photography, we can’t wait to see a Biscuit Belly pop up in our city.

The Website

Visit Website

The Ebrochure

The Lead Generation

Sure, we could have directed PPC leads to the website, but experience has taught us dedicated landing pages yield better results. Balancing Biscuit Belly’s bold personality with the professionalism needed to capture experienced franchisees, we give candidates a snapshot of the opportunity’s most compelling benefits. A clear call-to-action prompts potential franchisees to take the next step and request information.

The Results

Biscuit Belly has seen a huge uptick in web traffic and leads funneling into their system thanks to their highly developed web presence. Their franchise marketing collateral is representative of their fun-loving brand while showing franchisees that they’re not playing around when it comes to the quality of their concept.