Call us nerds, but one of our favorite things about digital marketing is that it can be broken down into numbers. We can track and measure the performance of various campaigns to determine what’s working and what could work even better. And at Wheat, we value transparency. We want you to be involved in the progress of your campaigns and we make sure to provide you with the tools you need to do so. After all, they’re your campaigns. We’re just running them.
Tracking & Reporting
We’re constantly gathering data on the performance of your campaigns. We can see key details like click-through rate (CTR) to your landing page or website, how much time web users spend on each page and how often those visits result in form fills. This helps us identify how your customers are interacting with your business online and what we can do to maximize the success of your campaigns. Based on our findings, strategies can be adjusted to continue driving your campaigns forward. The best part? We’re able to deliver these results directly to your team.
Custom Monthly Reports
Each month, we’ll create a rundown of all the most important key performance indicators (KPIs) and send them to you in an organized report. We’ll include all of the numbers you care about most, like total web traffic and cost per click, and arrange this information into an easily-digestible format.
You’ll have a monthly call with your dedicated account manager to discuss the progress of your marketing efforts. At this time, we can go over any questions you may have about our monthly reports and discuss any ideas we may have for campaign adjustments. This is all in an effort to make sure you always know as much as we do.
Got a little time to take a peek at your progress? You don’t need to wait for our meetings or monthly reports! You can check up on your campaigns from anywhere at any time via our user-friendly online dashboard. This dashboard will show you up-to-date information on the most significant KPIs for your campaigns.
Transparency You Can Trust
You trust us to develop effective marketing strategies that grow your business and we want you to feel confident in our work. That’s why we make it easy for you to check in on the performance of your marketing campaigns at any time. We know we do great work for our clients, but we want you to know it, too.