Local Franchise SEO
While paid digital advertising has become hugely important for local franchises, it’s not the only way to grow your business. A less expensive – and, therefore, less immediate – way to increase your online presence is with franchise SEO. Over time, local SEO efforts will help your business attract more web traffic, spread brand awareness, and ultimately gain new customers. Wondering how we lead all these new customers to your door? Glad you asked.
Each of our franchise SEO services is optimized for local businesses. Using strategies like keyword optimization and social profile enhancement, we’re able to get your franchise in front of customers where and when they’re searching for a business like yours.
Do You Really Need Franchise SEO Services?
In a word: yes! SEO stands for search engine optimization. This is a primary marketing strategy companies use to help potential customers find their business online. When a web user goes online to search for goods or services, they don’t always type in the name of a specific brand. Maybe they type in “smoothies near me” or “best residential plumber in Wichita” or “orange faux taxidermy” (okay, that one might be Wheat-specific). Our goal is to help your franchise become a top search result for relevant, localized keywords.
Local Website Optimization
Your website acts as a digital home for your franchise location. Oftentimes, it’s the first place customers will go to learn about your business. So, let’s make sure they can find it! Using a variety of tested and re-tested franchise SEO strategies, we will optimize your current website for local intent. Here are a few of the strategies we use to help your website climb to the top of search engine results pages:
Locally Targeted Keywords
We’ll get to know your target demographic and conduct keyword research to find out exactly what they’re typing into search engines to find businesses in your industry.
Optimized Web Pages
Armed with localized key terms, we’ll optimize pages on your website for specific goods or services and make sure that search engines can find them.
Backend Metadata Adjustments
Not all optimization happens on-page. Much of what we do to optimize your website for local search happens on the backend with enhanced meta descriptions, image alt tags, and other programming jargon you don’t need to worry about – that’s our job.
Local Listings Management
Ever heard of a little thing called Yelp? How about Google My Business? These platforms are called online business directories: websites that list business information categorized by industry or service. So, what does this have to do with your franchise? Maintaining your business information and reviews on these sites can boost your SEO by making your franchise easily discoverable to potential customers. Think about it. The more places your local franchise is online, the more likely interested customers will be to find it.
Attract Customers Shopping with Local Intent
Web users that consult business directory listings are more than likely searching for a local business. Our goal is to make sure they find your business before your competitors. We do this with strategic keywords, consistent branding, and review oversight.
Standardize Your Web Presence
When we go in to optimize your business directory listings, we’ll ensure that the information is correct and consistent across all channels.
Make a Good Impression
Reviews are more important than ever. Many online directories let web users rate and review businesses, giving your franchise a chance to shine. We’ll make sure your profile is set up correctly but, as a separate service, we also offer Reputation Management which includes monitoring and responding to reviews on your behalf.
Social Profile Enhancement
These days, everyone has a social profile, from your competition to your great aunt. Social media platforms give you another opportunity to introduce your franchise to local customers where they’re already spending time online. Social profiles can also make an appearance on search engine results pages, so it’s essential that your social media accurately reflect the quality of your brand.
Build or Enhance Social Profiles
First and foremost, we’ll make sure your franchise has an optimized business profile on social media sites most relevant to your industry and target demographic.
Optimize for Search
We’ll use localized keywords to optimize your social profile for both social media search engines and standard search engines.
Wheat will help turn your profile into an effective marketing tool with consistent messaging, imagery, and color schemes that are true to your brand.
SEO Made for Local Franchises
Wheat Creative isn’t just any marketing agency. We have a long history of working with both franchisors and their franchisees, giving us a unique understanding of your business. In fact, it’s kind of our thing. To learn how our franchise SEO services can directly benefit your local business, reach out to Wheat.