Being a franchise owner doesn’t mean you can’t stand out.

You may have a bigger brand behind you, but you’re also a small business owner, working hard to thrive in your local market. We understand the line you ride between making use of corporate resources and complementing them with your own local marketing efforts. We know how to bridge brand standards with market customization. And we do it seamlessly.

One Agency. Multiple Solutions.

Your franchise needs local marketing solutions that make sense – while making an impact. We get that. Let's get growing.

Paid Search & Digital Ads

When locals look for your product or service, they should find you.

No matter how well-known your franchise brand is, local customers still need to find your location. Competition is fierce, which is why local digital advertising is so crucial for your small business. Let us craft messaging that resonates with the local audience you’re trying to reach – when and where they want to be reached.

  • Facebook & Google ads creation & management
  • Programmatic advertising
  • Geofencing
  • Goal setting & conversion tracking
Reputation Management

Today’s customer relies on reviews, and you have a rep to protect.

As far as your potential customers are concerned, the online world is the real world. Customer gripes and praise alike are out in the open for all to see, making it crucial for you to shape the perception of your business before someone else does. We can help you monitor, address and reconcile reviews and complaints while gaining invaluable customer insight.

  • Review management (Google My Business, Yelp, etc.)
  • Local review generation
  • Trend monitoring to improve customer service
  • Improve online customer engagement
Local SEO

You want to be found first in your local market Google search. We can help.

The purpose of localized search engine optimization (SEO) is to attract and retain customers by consistently creating and curating relevant and engaging content with the intention of shaping desired beliefs and behavior. Local franchise SEO is not an overnight needle-mover – it’s an ongoing process best integrated into your overall marketing strategy.

  • Localized SEO strategy
  • Local listings management
  • Local website optimization
  • Sales & conversion collateral
  • Local traffic generation (product)
  • Local lead generation (service)
Transparent Reporting

We keep you in the loop and up to date with digital marketing efforts.

The key to any successful digital campaign is tracking, measuring and reporting on every detail. Transparency is a must. We install attribution tracking codes and tags on appropriate web and landing pages. KPIs are developed and used to track ROI. Your team will have access to real-time data along with routine check-in and strategy calls.

  • Access to real-time dashboard
  • Tracking, measuring & reporting
  • Key performance indicators (KPIs) to track ROI
  • Routine check-in calls with your team

What Sets Us Apart

  • Valuable Our Experience

    With time comes experience and with experience comes knowledge. Our team has decades of both and we’re excited to share the benefits with you.

  • Meticulous Our Approach

    Jumping in midstream is not something we’re fond of doing. We prefer to evaluate, educate ourselves, and explore solutions before scoping out a specific plan.

  • Proven Our Results

    Our simple rule: if it doesn’t help you grow, stop watering it. Your time and money are too valuable not to get results. Give us a chance to create change.

  • Refreshing Our Service

    We feel that good, old-fashioned customer service is a lost art. Please excuse us as we over-communicate until everyone is on the same, happy page.

Local Marketing Showcase

We are proud to have partnered with many franchise owners on their local marketing. From promotional campaigns to paid search, some of our greatest hits are below.

  • Roofing Quote USA

    Roofing Quote USA

    A new approach to a roofing website

    View Project
  • Cal Counsel Group website

    Cal Counsel Group

    Legal website and education process

    View Project

  • Quaker Steak & Lube

    Quarterly LTO marketing campaign collateral

    View Project

  • Mathnasium

    Quarterly marketing campaign development

    View Project
More Local Marketing Projects

Our Clients

We've been lucky to work with some amazing businesses.

  • MY SALON Suite
  • Blo Blow Dry Bar
  • ZIPS Dry Cleaners Wheat Creative

    • Our Clients Love Us

    Working with Justin and the Wheat team has been a truly fantastic experience. Their knowledge and wisdom have been invaluable and I can’t say enough about their responsiveness, attention to detail and creativity. They are a true partner who are committed to our success and always go the extra mile to help us realize our goals.

    Wheat is that rare agency partner that is creative, strategic and reliable. They operate with integrity and generously share their expert guidance. While we are a relatively new client, we hope that we, like many of Wheat’s clients, will have an enduring partnership with Justin and the team.

    I am just amazed at the creativity that has gone into this site – in my opinion, it is the best in the business. Your team has far exceeded my expectations, which, in this day and age does not happen very often. Your knowledge of the industry, your technical expertise, everything is superb. It almost brings tears to my eyes to see what you have done! I’m not kidding. I can’t thank you all enough.

    Justin and Susan Baloun have assembled the best talent and their many years of working in franchising along with many verticals of business is unmatched. I recommend them to anyone for a new look at what you are doing! Any questions about their results email me!

    Jerry Darnell The "Godfather" of Franchising / Jerry Darnell & Associates

    Wheat Creative is just what we needed. The team takes any project we throw at them, no matter what the difficulty or deadline with professionalism and grace. From creative video scripts to direct mailers to full page ads, Wheat takes our ideas and brings them to life while surpassing our expectations (and staying within brand standards of course). With all of that said, we are very happy customers here at Dunkin’ Brands and their services are highly recommended!

    The team at Wheat Creative consistently exceeds our expectations and, more importantly, our clients’ expectations by delivering strategic creative and compelling copy on time and on budget. They are more than a vendor, they are a true partner of ours.

    I’ve worked with both Susan and Justin in some form now for nearly four years. As marketing individuals, they are phenomenal; as a team, they are unstoppable. Wheat Creative has developed my new website, my landing pages, produced my explainer videos and testimonial videos, and refined my content strategy. It’s a relationship I don’t see changing for the foreseeable future.

    Wheat Creative is the real deal. I have been at this for 26 years now. I’ve hired lots of folks, fired lots of folks, been hired by lots of clients, and been fired by lots of clients. This is the nature of the business. But during that time, I’ve come to know what it takes to last. And I am 100% sure that they have every bit of it.

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