At Wheat Creative,
we speak franchising fluently.

The franchise marketing world is full of unique relationships, lingo and nuances. Luckily, we are well versed in all of them. Our team has spent significant portions of their marketing careers developing some of the most recognized and well-respected franchise recruitment strategies and websites in the industry.

One Agency. Multiple Solutions.

Whether your franchise needs help on the recruitment side or the consumer end, we're well-equipped. Zero learning curve required.

Recruitment Strategy

Your perfect candidates are out there, waiting to be wowed.

You already know your franchise has a lot to offer the perfect candidate. But how are you letting them know that? Do your image and messaging position your franchise opportunity accurately and in the most desirable light? Are you making sure your communications are reaching the right candidates at the right time?

  • Image and message perfecting
  • Franchise lead funnel optimization
  • Email campaigns & custom landing pages
  • Conversion & sales collateral
  • Custom marketing plans per market
Content Marketing

Thought-compelling content helps your franchise grow.

The purpose of content marketing is to attract and retain customers by consistently creating and curating relevant and engaging content with the intention of shaping consumer behavior. Content marketing is not an overnight needle-mover – it’s an ongoing process best integrated into your overall marketing strategy.

  • Blogs
  • Social media content
  • Optimized web content
  • Content curation


Print Creative

Tell a story that flies off the page and into prospects' hearts.

Great print work does not have to be outlandish and packed with shock-and-awe punch. But rather, it should be awe-inspiring, representing a company and its brand promise so well that the emotional experience meets and even exceeds the physical one. To us, exceptional print creative is that intangible bridge that connects the idea of your brand to the real-life experience that is your company.

  • Sales brochures
  • Ads
  • Direct mail
  • Dimensional marketing
Website Development

This is the backbone of all your marketing efforts.

Consider this: your recruitment website is the first place your franchise candidates will go to learn about your opportunity. And yes, snap judgements will be made - on your website's appearance, voice (content tone) and ease of use. If it doesn't look like your franchise, sound like your franchise, or deliver the desired user experience, it could cost you a lead that you might never get back. Make sure you're putting your best (online) foot forward.

  • Award-winning web design & content
  • Sales process & conversion funneling
  • Responsive WordPress technology
  • Increased traffic & rankings
  • Analytics and reporting
AdWords & PPC Campaigns

The game is getting online leads; this is how you compete.

In an increasingly competitive digital marketing landscape, organic SEO - on its own - is no longer enough. This is where paid online advertising comes in. Your franchise has to go to battle for each and every lead, and your weapons are words, keywords, and the right ones come at a price. Let us manage your messaging, decreasing the pressure on you while increasing ROI.

  • AdWords & remarketing campaigns
  • Facebook & LinkedIn advertising
  • On-site optimization
  • Goal setting & conversion tracking


Conference Collateral

Show-stopping creative that gets your booth noticed.

Unless we’ve helped you capitalize on a pre-show touch point with a compelling email, the story starts when a franchise prospect stops by your booth. Will they see representation of a well put-together franchise brand, complete with messaging that resonates with the opportunity they’re looking for? We’ll make sure they do.

  • Booth backdrops
  • Pull-up banners
  • Fliers and handouts
  • Pre- and post-email marketing

What Sets Us Apart

  • Valuable Our Experience

    With time comes experience and with experience comes knowledge. Our team has decades of both and we’re excited to share the benefits with you.

  • Meticulous Our Approach

    Jumping in midstream is not something we’re fond of doing. We prefer to evaluate, educate ourselves, and explore solutions before scoping out a specific plan.

  • Proven Our Results

    Our simple rule: if it doesn’t help you grow, stop watering it. Your time and money are too valuable not to get results. Give us a chance to create change.

  • Refreshing Our Service

    We feel that good, old-fashioned customer service is a lost art. Please excuse us as we over-communicate until everyone is on the same, happy page.

Franchise Marketing Showcase

Franchise marketing tends to fire us up. We love lending our great ideas to established brands and startup franchisors alike.

Our Clients

We've been lucky to work with some amazing franchise brands.

Our Clients Love Us

I am just amazed at the creativity that has gone into this site – in my opinion, it is the best in the business. Your team has far exceeded my expectations, which, in this day and age does not happen very often. Your knowledge of the industry, your technical expertise, everything is superb. It almost brings tears to my eyes to see what you have done! I’m not kidding. I can’t thank you all enough.

Justin and Susan Baloun have assembled the best talent and their many years of working in franchising along with many verticals of business is unmatched. I recommend them to anyone for a new look at what you are doing! Any questions about their results email me!

Jerry Darnell The "Godfather" of Franchising / Jerry Darnell & Associates

Wheat Creative is just what we needed. The team takes any project we throw at them, no matter what the difficulty or deadline with professionalism and grace. From creative video scripts to direct mailers to full page ads, Wheat takes our ideas and brings them to life while surpassing our expectations (and staying within brand standards of course). With all of that said, we are very happy customers here at Dunkin’ Brands and their services are highly recommended!

The team at Wheat Creative consistently exceeds our expectations and, more importantly, our clients’ expectations by delivering strategic creative and compelling copy on time and on budget. They are more than a vendor, they are a true partner of ours.

I’ve worked with both Susan and Justin in some form now for nearly four years. As marketing individuals, they are phenomenal; as a team, they are unstoppable. Wheat Creative has developed my new website, my landing pages, produced my explainer videos and testimonial videos, and refined my content strategy. It’s a relationship I don’t see changing for the foreseeable future.

Wheat Creative is the real deal. I have been at this for 26 years now. I’ve hired lots of folks, fired lots of folks, been hired by lots of clients, and been fired by lots of clients. This is the nature of the business. But during that time, I’ve come to know what it takes to last. And I am 100% sure that they have every bit of it.

Get In Touch

Let our great ideas grow your franchise.