Big agency capabilities,
boutique agency advantages.

We meet deadlines. We exceed expectations. We keep people happy by doing the little things right, and the big things better. What else do we want you to know? Size only matters if you’re a shoe. We are not. But that doesn’t mean we aren’t the perfect fit.

Who We Are

We're Niche-y And We Know It.

We are franchise and small business marketing specialists. Period. And we know our niche better than anyone.

We Build Brands For Your World.

We love digital marketing, but your customers don’t see your brand only online. We map out your whole brand world to uncover the channels that matter most to your audience, then craft ideas that connect seamlessly wherever they appear – online or off.

We Are People People.

Having worked with franchisors and business owners of all shapes and sizes has taught us that people are what make the difference. We prefer to partner with good people for the long haul.

We Deal In Substance, Not Spin.

Experience has taught as much about who and what we are not, as it has who we are. We won’t partner with you unless we are confident we can achieve results, and we hope you see the value in our approach.

When It Comes To Marketing, We're Rocket Scientists.

At the end of the day, we are only as strong as our weakest link…which is why you won’t find one on our team of talented, creative professionals.

We Won't Leave You Hanging.

Transparency and good, old-fashioned customer service are what set us apart. We say what we do and we do what we say, promptly. Would you want it any other way?

Our Ideal Partner

There are clients and then there are client partners. Client partners allow us to dig in, take root and create lasting results. Together. We’re looking for a few of those.

Our Team A.K.A. Your Team

Meet the well-rounded, hand-picked marketing professionals who are the very best at what they do.

Justin Baloun Founder

An intuitive sense of style, an innate knack for processes, and an insane drive for perfection have guided Justin through a career chockfull of award-winning design and interactive work, which led to opening his own agency in 2014. You can take the boy out of the Midwest, but…(you know the rest). Originally from Green Bay, WI, Justin is a Packers fan (duh) and a dedicated husband and father.

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Susan Baloun Partner / Lead Writer

At the root of Susan’s marketing experience lies the ability to communicate. Driven by a true desire to understand what inspires people, she is able to successfully tap into those emotions to help customers and prospects alike to connect the dots and take the desired action. When not challenging the office with rom-com movie trivia, Susan spends her free time enjoying life to the fullest with family, friends and her young son.

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Anne Tso Associate Creative Director

Anne is an award-winning designer and strategic critical thinker who loves making clients happy. Having spent over a decade in advertising for leisure and tourism brands, she now brings her creative expertise into the franchising world. She's an optimistic realist who will throw down in an eating competition, buy trinkets and packaging for the sake of good design, and turn that stapler ever so slightly to line it up to the edge of your desk. You're welcome.

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Gabriela Raguay Senior Account Executive

Though she still can’t bear to part with her Inglewood area code, Gabriela has built her life and career here in Las Vegas. With her proclivity for planning, methodical precision and adept client communication, it’s no wonder she’s worked on award-winning PR and ad campaigns. When she’s not checking items off her to-do lists in the office, she’s probably impulse-buying (oops) a leather-bound book to add some austere feng shui to her living room, which she shares with her big family: two cats and two dogs. And her husband. He’s invited too.

Jess Koslow Copywriter

Jess is a gifted storyteller who has been using her talents to help businesses create connections for over 15 years. She loves to develop trusted relationships with clients, developing key messages and meaningful content to improve their communications and ultimately grow their businesses. When she’s not crafting the perfect words for her clients, Jess can be found attending fitness classes ranging from hip-hop dancing to HIIT circuit training and feeding her voracious reading habit.

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Samantha Wade Digital Writer / SEM Specialist

Samantha is a self-proclaimed renaissance woman who, owing it to her insatiable curiosity, has dabbled in a little bit of everything marketing related from graphic design to online marketing. She brings to Wheat Creative her love for writing and eagerness to help our clients shine.

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Cristina Hernandez Castro Graphic Designer

Originally hailing from Mexico City, Cristina has spent enough time in Vegas for her to get excited by the rain. Since joining Wheat, she has worked on projects for Marco’s Pizza, Lawn Doctor, Waffle World, and Dunkin’ Brands – just to name a few. When not glued to a screen (hello Netflix!), Cristina makes time for rock climbing, cooking, and reading.

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Jessica George Senior Designer

A small town South Dakota girl, Jessica has certainly made her mark in big city advertising. Well versed in B2B, B2C, magazine publishing, and print production, Jessica believes simplicity is the key to great design. We agree, and we appreciate that she has found a way to combine her OCD tendencies with her relentlessly creative mind. When she’s not here, she’s chasing her toddler and enjoying wine with her sommelier husband.

Kristian Einstman Copywriter

A marked passion for words and language carried Kristian through two fine arts degrees in creative writing. Now, half-poet, half-copywriter, he believes his innate attention to detail and aesthetic have been elemental to his success as a writer. In his downtime you can usually find him at the movies, knee-deep in a tub of popcorn, getting hypercritical about plot arcs and dialogue.

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Shane Owens PPC / SEO Specialist

Having mastered the day’s most coveted analytics software, Shane’s helped clients grow their area of influence across a range of industries including consumer electronics, online dating services and finance. And, while he’s basically become one with the machine, he doesn’t forget to unplug: when not behind the screen boosting buzz for your company, he heads out of the city to hike, seeking fresh air and natural landscapes.

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