What We Did
Mathnasium Learning Centers is a global math tutoring franchise that needs to appeal to parents and children in individual communities. “Math not making sense” is a consistent source of insecurity for many students, and the struggle is indeed, very real. We came up with the “Be Greater Than” concept for their Back to School marketing campaign. We were involved at every step from the photo shoot to the radio production and every ad and collateral piece in between.