Mathnasium

Quarterly marketing campaign development

What We Did

Mathnasium Learning Centers is a global math tutoring franchise that needs to appeal to parents and children in individual communities. “Math not making sense” is a consistent source of insecurity for many students, and the struggle is indeed, very real. We came up with the “Be Greater Than” concept for their Back to School marketing campaign. We were involved at every step from the photo shoot to the radio production and every ad and collateral piece in between.

Results

We were privileged to serve as the secret weapon for Mathnasium’s internal marketing team. Our “Be Greater Than” marketing campaign garnered praise and attention from the corporate office and from franchisees who used the campaign creative to promote Mathnasium’s services in their local market. Here’s to the next campaign being even greater than the last.